do.

do what you do, because it matters.
|olympics commercial| 

it goes without saying that we are in an olympics coma over here. in the best possible way. but in between serious watching of swimming + gymnastics this commercial turned out to be a gem.

do what you do. because it matters.

brilliant. so so spot on and perfect. clearly, my olympic coma and obsession with this quote distracted me from catching what the commercial was for. my apologies, but i am sure the youtube gods can find it for you.

but do what you do, do what makes you fall in love, do what gets you out of bed in the morning, do what makes you passionate, do your thing and embrace it with all you got. 

and if you need some inspiration for guys doing what they do because it matters. check out Hyde Expedition Co. a lifestyle company that is very close to my heart.